Samsung have borrowed more than one leaf out of Apple’s marketing manual. Not only did they launch the Galaxy S3 in two colours similar to the two colours of iPhone, but they also made sure one colour remained ‘unavailable’ at launch due to production issues.
It wasn’t that long ago that Apple did the same thing with the white iPhone 4S, creating an opportunity to get into the news cycle a second time and reigniting demand to pick up some tail end sales.
According to Samsung PR, hyperglazing on the pebble blue cases caused uneven colouring and blotchiness, and they had to discard 600,000 cases and start all over. But we ain’t buying that. Surely someone in quality control would have spotted that in time.
The Galaxy S3 is a fantastic phone packed full with some of the best hardware and software we’ve ever seen in a phone. What do you think? Does the colour of the phone really matter? Would you care about the blotches, or will it all feel ‘inspired by nature’ to you?